> First people complain the app store has a ridiculous approvals process and people keep getting rejected unfairly. Now people complain that they are too loose and letting in shovelware. What’s it going to be?

It's actually both.

The problem with establishing lots of hoops to jump through, is that legit organizations can't deal with it, but scammers have no problems playing the game. It's just the cost of doing business, for them. They learn how to game the system, because that's their business model.

I don't usually have problems, when my apps get rejected by the Apple App Store Review. I get the thing fixed after one or two back-and-forths, but it's still a big fat pain.

I do think that the scammers have figured out how to ram through a lot of crap, though, and Apple needs to look at this.

First, though, they need to consider it to be a problem. If each of the shovelware apps makes them a bit of money, they will be more willing to "look the other way," than for free apps (like the ones that I do). I believe that I am held to a higher standard than scammers.

> The problem with establishing lots of hoops to jump through, is that legit organizations can't deal with it, but scammers have no problems playing the game. It's just the cost of doing business, for them.

It’s a cost of doing business for both of them. Surely any remotely serious developer will have at least as many resources to deal with app review as Fast Eddie’s Shovelware Emporium. It’s not really that big a deal: Apple tells you why they rejected the app, and you correct the problem and resubmit. The developers who have trouble with this are often the ones who try to argue with the reviewer or escalate/appeal (I believe this because I worked for a company that would insist on fighting Apple’s reviewers instead of just fixing the problem).

Yes, dealing with app review is an annoying cost, but the burden is pretty uniformly spread across all app developers.