I agree with him. The whole, "consume content" phrase has a subtle effect of making us int mindless consumers rather than freedom choice thinkers. People need to stop drinking the consumer market koolaid.

i dislike the phrase too but the tone of the comment was pretty shitty, apart from being off topic.

Also to think that it's the phrase "consume content" making us mindless consumer seems way off to me. What would you call most of the videos on youtube/tiktok/instagram? Art, Documentaries, Didactic aid? Perhaps "content" is the best way to refer to them.

That's another good objection, next to lumping all stuff into one category: some creative output is "content", not writing, or video, or spoken word, or painting, or acting or even "merch", it's all "content". Calling every item sold, from toothpaste to iron pipe to dump trucks "product" is the same: disrespectful of the thought and effort and craft that go in to making ping pong balls or airplanes.

It's an MBA's way of denigrating everything not presentable in a PowerPoint.