That's another good objection, next to lumping all stuff into one category: some creative output is "content", not writing, or video, or spoken word, or painting, or acting or even "merch", it's all "content". Calling every item sold, from toothpaste to iron pipe to dump trucks "product" is the same: disrespectful of the thought and effort and craft that go in to making ping pong balls or airplanes.

It's an MBA's way of denigrating everything not presentable in a PowerPoint.