I am loving this thread, and how cake is suddenly up there as a controversial, polarising topic.

Respect for working in a bakery, just hope you haven't got too many burn scars on your forearms from doing long night shifts. I am in broad agreement with you and I appreciate the difficulties of making a consistent product, particularly when there are variables in temperature, seasonal availability of ingredients, lots of machinery to keep running and workers that are probably taking a bit more than cake to see their shifts through.

In the UK, as far a cakes are concerned, you either have a 'bought one' or something you make from scratch yourself. There is no in-between and a cake mix would be frowned on by middle class snobs as 'having cheated'. Or, failing that, taken as an insult. A 'bought one' would be entirely understandable, and what you might expect for birthday celebrations, at home or in the workplace. But a cake mix?

A home made cake is 'proof of work' and the use of a cake mix just undermines it. Approximately the same amount of time is spent in the kitchen and the oven is on for the same amount of time, plus there is the same amount of washing up.

Advertising these processed foods started a lot earlier in America than anywhere else. There are geographical challenges that make this understandable. But, over time, the food companies coalesced into a dozen gigantic mega-corporations and brands that once stood for quality and no adulterated ingredients (from the days before the FDA) now stand for adulterated ingredients.

In the UK we used to have Quaker owned confectionery companies such as Cadburys where the original product was all about health, happy workers and all these good things. They automated processes because they were ideologically against slavery. But, generations on, with the likes of Cadburys owned by the likes of Kraft or Nestle, it isn't like that. The milk and cocoa content goes down, the sugar and palm oil goes up. The Fairtrade cocoa goes and the 'Rainforest Alliance' cocoa comes in, and you can guess the ethics of the latter are not to the standards of the former.

None of these mega-corporations pay any tax. They can avoid doing so by setting up a shell company in a tax haven that owns the rights to the branding, to then create subsidiaries that then license the branding for vast sums, as per the Starbucks business model, to never make any profit since they have these extra costs that have to be paid to tax havens.

Back to stupid British snobbery, I would prefer one of your mass-made cakes any day over something that has been made by a snobby Brit as the 'ultimate in cake', where you can't just enjoy it, you have to express to the baker that every mouthful is like the greatest, most orgasmic experience in the history of the universe, for which you are eternally grateful. In these scenarios, you daren't wolf the cake down as that would be disrespectful, and you daren't ask for anything more than the thinnest slice since any more would be deemed greedy.

> None of these mega-corporations pay any tax. They can avoid doing so by setting up a shell company in a tax haven that owns the rights to the branding, to then create subsidiaries that then license the branding for vast sums, as per the Starbucks business model, to never make any profit since they have these extra costs that have to be paid to tax havens.

If the US can make you pay the income tax difference when living abroad then I fail to see why we can't do the same for companies using these kinds of schemes.

I think in the UK “shop bought cake” and “home made cake” are basically 2 different things that look kind of similar.

Having been to a lot of kids birthday parties recently, I’m firmly on the side of “home made cake”. Shop bought cake has a distinctive taste and texture which I really don’t like. If I made a cake at home and it ended up tasting like something from the supermarket I’d consider it a failure.

> The Fairtrade cocoa goes and the 'Rainforest Alliance' cocoa comes in, and you can guess the ethics of the latter are not to the standards of the former.

This part interests me. I have no idea what seals of approval are worthwhile or not. I just see that they are printed on the package and assume it counts for something. Is there some controversy relater to cocoa in this case?