Why on earth would I make pancakes from scratch when I can buy Krusteaz? If someone gets enjoyment from buying their flour, sugar, baking soda, salt, buttermilk, and oil separately, and turning pancakes into an entire weekend morning activity involving a sinkful of dirty dishes, then they should definitely do that. Meanwhile I’m dumping a cup of Krusteaz into a bowl, adding water, and eating pancakes within five minutes of walking into the kitchen.

Your alternatives are mixing the flour, sugar, baking soda, and salt yourself or buying them premixed as Krusteaz, which doesn't contain buttermilk or oil. Neither of these involves more or less dirty dishes than the other. At a guess, the premixed stuff costs US$4/kg, while if you make it yourself, it's US$1/kg. You can mix up 5kg pretty easily in a few minutes, say 10 minutes, saving US$15, which is an hourly wage of US$90/hour, tax free.

Possibly you have more remunerative things to do with your time, like writing code for your startup or grinding Leetcode for your Meta interview, which plausibly have higher expected value than US$90/hour. But many people don't. For them, buying Krusteaz is the same kind of self-destructive choice as smoking a cigarette or drinking a Coke.

Myself, I haven't made pancakes in a while, but at some point I switched from Krusteaz to just mixing the ingredients from scratch on the spot.

How is dumping a cup of Krusteaz and water into a bowl producing more dirty dishes than adding flour, sugar, baking soda, and salt to the same bowl? A couple measuring spoons?

The upside of having the ingredients is that you don’t need to specifically plan for pancakes. You can make them at the drop of a hat, along with many other things, as long as you keep the staples on hand.

My mom always makes pancakes from scratch, and she seems to have them together in just a few minutes as well. Last time when she asked if I wanted some, I said I didn’t want to be a bother, and she went on about how easy they are.

The main issue with a premix is like the article. It’s fit for a single purpose. I only make pancakes from scratch, admittedly I use baking powder and regular whole milk instead of buttermilk and baking soda. But the benefit is those staple ingredients can be used for all sorts of other recipes. I’m not going to bread chicken with Krusteaz. A premix can’t be adjusted either such as for altitude. Premixes and single use kitchen gadgets are areas where corporations really seem to have done a good job marketing that their products are more convenient than the readily available alternatives.

Because most people probably have all of those ingredients in their pantry anyways?

In the UK we eat pancakes (crêpes) once a year (for some reason). It takes me no more than five minutes to make the batter from scratch. I do it the night before so it's ready to go, but you don't have to. I use one bowl. I imagine if you did it more frequently you'd become even more efficient than I am.

Is this satire?

I can't tell if this is supposed to be ironic or not.