My pet theory about why the Minis sold poorly is that the 12 Mini was released just a few months after the SE 2; I suspect a lot of the would-be Mini purchasers had just bought an SE 2 instead (not knowing the Mini was just around the corner), and are also not a demographic interested in upgrading their phone every year.

Agree, and as an ex-mini user, I wish this was the world we lived in.

I presume the problem is that iPhones are a lot more expensive to produce than tomato sauce, and it's a lot more difficult to get rid of the ones that people don't buy.

I'm trying to hang on to my 13 mini until next year, when hopefully Apple will have figured out Apple Intelligence and upgrade the phone hardware to run it. But I'm worried my 13 mini won't make it that long. It's starting to struggle with even basic apps and lags just reading news articles. Battery is still at over 80% though

I kept seeing people mention the 13 mini but I always thought the 12 mini was the last mini. Just looked it up and I see why now, seems like the 13 mini is barely different from the 12 mini.

Speaking of dozens. I’m on a 12 Mini and will be hard pressed to give it up. I also replaced the battery recently and am still quite pleased with its performance!

I’m one of the dozens on an iPhone 13 mini waiting for the next mini release. Before that I was on the iPhone 8

Apple could easily keep a "mini" around as the lightweight option for folks who don't want a pocket tablet

just gave up mine last month.

“An iPhone mini would sell like hotcakes” is a HN meme at this point.

People don't buy phones every year. People don't want to pay 95% price for 80% of performance / features.

Smaller phones as an idea isn't the problem here. Companies just don't want to make equivalent smaller phones. Making a new phone every single year is a stupid trend that causes min-max effects. A good small phone will eat into profits that's harder to make up in a yearly cycle. People will not buy nerfed smaller phones which is a positive feedback cycle.

The problem is that the people who want small phones also don't like buying new phones.

Also last I checked the "mini" phones weren't particularly mini, phones just got bigger.

“Terrible numbers sales-wise” is a bit of a distortion when talking about iPhones - the number that went around in 2022 was the 13 accounted for 3% of iPhone sales in 2021, which indeed sounds terrible - except Apple sold somewhere around a quarter billion iPhones that year, which means ~7.5 million iPhone 13 minis in 2021 alone. Those are numbers that anyone else would kill for. That’s just about the entire population of New York City buying an iPhone. There’s 35 states with fewer people than that. Ford sold fewer F-150s in the last decade than Apple sold iPhone 13 Minis in 2021 alone.

Each of those models sold at least 6 million units, about the same as the Xbox One in its first year, which was a “huge success”…

That's because everybody wants to show off.

And Instagram (or any other "fake universe" which pushes video-quality as a minimal requirement) algos, favor content made with a newer/better/bigger (thus more expensive) phone.

How come there's close-to-0 improvements about audio quality (both recording and listening) with respect to visual technologies?

Make the audio counterpart of Instagram/Tiktok and I'll chime in right away.

But pop-people (and markets) are mostly interested in visuals at the moment.

And for audio-sensitive people like me, it's almost a blessing.

The problem is simply that the small form factor doesn't allow a big battery. So the iPhone 12/13 mini simply have a bad battery life compared to the bigger iPhones.

The reason why we have such big smartphones is that the ratio of screensize (2d area) to battery size (3d volume) is better for bigger smart phones.

I was extremely interested in a small phone back when the 12 Mini came out, but I didn't dare to buy it without seeing how it feels. This was during the height of the COVID lockdowns, so I couldn't go to a store and feel it in person. Ended up buying the regular iPhone 12, since that seemed like the safer choice to buy blind.

When it was time for another phone upgrade in the iPhone 15 era (because phones really don't change enough anymore to warrant more frequent upgrades than that), there was no mini option anymore. I wonder if others were like me. The Mini came out at a time where people were hesitant to try a new form factor because they couldn't try it in stores.

I think what happened here is that the target audience are people that do not feel pressure to upgrade to the latest mini every year. They do not look to have the lastest-shiniest-ohlookAI-snapdraxxon22pro phone. Just a phone that is a bit cheaper but gets the job done.

Why would you go from 12 mini to 13 mini, or to the concurrently released SEs if your phone still works?

I am also still holding on to my 13 mini. I would not have upgraded to the 14, 15 or 16mini even if they existed. I will upgrade at some point, and that point is when it either dies, or important apps stop working on the last iOS version supported by the hardware.

I do wonder if more people would buy a smaller phone if it had the same cameras and features as the pro? Time will tell if thinner sells better than shorter and less girthy.

I for one hate how even the 17 pro is creeping up in size compared to the 15 pro.

People want to buy small phones like they want to pay for Firefox.

A few people say it very loudly and nobody else does.

This meme needs to die. Normal-sized iPhones account for tens of millions of sales per year.

The fact that Apple was absolutely schizophrenic about its non-phablet market, introducing the iPhone mini 13 and iPhone SE 2022 at the same time, is utterly irrelevant to that point.

we will never really know for sute because the minis were gimped compared to the max options that had an extra telephoto lens and better ram/storage options

I’m not sure this makes sense on a purely hardware sales sense but with Apple moving toward increasing software profits by ecosystem users, it would seem to make sense to do a long release cycle phone to expand the ecosystem. The iPhone Mini might not justify manufacture on its own, but 30-40 million extra Apple One purchasers might.

I just wish Unihertz wasn't so questionable! Can't a decent company make a small phone? (And actually update the software on it? And comply with the GPL?)

Apple still has 12 mini batteries in stock, and will for a while.

Might be worth trying to get the battery replaced at Apple.

Extra bonus: while it does cost money in theory, every time I've gotten Apple to replace the battery they end up breaking the screen, so I get a battery and phone replacement for free. 12 mini battery replacements _might_ be de facto free.

A $60 camera app is absolutely wild.

Search for "hotdog" (ctrl-f or cmd-f) in this page: https://candid9.com/phone-camera/

If they just made the 12/13 mini ever so slightly thicker, it would obviate the camera bump and improve the battery life. /shrug I don't get.