I meant for a dev kit it's fine, but it's not viable for anything beyond that. Shouldn't cost 100x of RPi if you gonna use as a part of a robot.

Presumably prices will come down as this market segment matures; it's not unreasonable to assume performance will double and the price will reduce by half within a decade. A $2000 brain in a $20,000 robot is 10% of the total cost but at that price point it's not prohibitively expensive for the market they're catering to. The unitree G1 can be had for as little as $16,000 usd allegedly but capable models can be north of $40,000.

If you're buying a durable good like a warehouse robot or household chores robot that costs as much as a car this doesn't seem like that high of a starting point for the market segment to me.

Pretty much everyone in my part of the industry is either working with thor-family chips already or actively investigating whether they should switch to them, with very few exceptions. The pricing seems completely viable based on that alone.

Anyone who can use an RPi (or one of many other SoCs in that class) should absolutely consider them, but that's not the market this is competing in. RPis are more comparable to the Jetson nano line, which had sub-$100 dev kits. Slightly above that are the Orin-based tegras like the SoC in the switch 2, which are still clearly viable.