Pretty much everyone in my part of the industry is either working with thor-family chips already or actively investigating whether they should switch to them, with very few exceptions. The pricing seems completely viable based on that alone.

Anyone who can use an RPi (or one of many other SoCs in that class) should absolutely consider them, but that's not the market this is competing in. RPis are more comparable to the Jetson nano line, which had sub-$100 dev kits. Slightly above that are the Orin-based tegras like the SoC in the switch 2, which are still clearly viable.