How is search engine ads gonna work now? or the sponsored advertiser will somehow be on recommendation list of AI answer?

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ssss11 4 days ago | parent | next [-]

Just wait for the AI responses to drop ad copy everywhere in 3..2..1….

	▲	melvinroest 4 days ago \| parent \| next [-]
		Q: how do I brush my teeth? AD: BLURB TOOTHPASTE IS THE BEST PASTE FOR YOUR TEETH!!! Open the blurb, ask it the meaning of life and get your tooth paste in 42 seconds!! "Blurb toothpaste changed my life, no like literally. I thought I'd just always work in a dead end office job but it made me realize I should be an Instagram influencer and it's totally the vibe I was looking for. I handle my bills now by just not looking at them! Why did I never think of that? Haha" "Blurb toothpaste really helped me with some hard to deal relationship problems when my husband didn't approve of me using and confiding in Blurb. I know it's odd to brush with a sentient toothpaste, but it's just _so good_ at cleaning your teeth! And the conversations are always nice too. Ever since my husband uses the Blurb paste too, he understands." BLURB TOOTHPASTE, GET ON THE BLURB TRAIN BLURBADEEERRRPP!! Buy now for only $1337.42 per tube! Blurb Toothpaste Inc. is not liable for damage to your emotional or physical health. Read the label description for more info. Blurb toothpaste is for entertainment use only and not a professional dental product. Gemini answer: with a toothbrush. --- Damn... You're right! AI is everywhere. (To be fair though, this whole text was my own whimsicalness, haha. It's probably spottable by some turns of phrases that Dutchies use and English native speaking people definitely don't)
	▲	4 days ago \| parent \| prev [-]
		[deleted]

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woadwarrior01 4 days ago | parent | prev | next [-]

> or the sponsored advertiser will somehow be on recommendation list of AI answer?

LLMs aren't new. PPC ads are as as old as the mountains. People have been trying[1] to glue them together (with RAG), for quite some time now.

IIUC, this also happens to be the core strategy of a well known "AI" startup that made a big show about trying to buy TikTok and more recently, Chrome.

https://arxiv.org/abs/2311.07601

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cubefox 4 days ago | parent | prev | next [-]

Indeed, Google makes most of its money from ads embedded in its search results. As people are increasingly moving from Google Search to ChatGPT, this creates a huge revenue shortfall.

It is probably the main reason why the Alphabet stock isn't performing particularly well despite the general AI gold rush and Gemini 2.5 being close to ChatGPT in performance.

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bo1024 4 days ago | parent | prev | next [-]

One straightforward thing you can do (this is old research at this point, from google) is simply have the advertisers provide their own LLMs and the more they bid, the more weight their LLM gets in producing the next token.

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cainxinth 4 days ago | parent | prev | next [-]

“What a sharp question! You’re really cutting to the heart of the issue… just like how Mr. Clean® Magic Erasers™ cut effortlessly through stubborn dirt and grime!”

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mupuff1234 4 days ago | parent | prev | next [-]

Why would it work very different from current search ads?

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butler14 4 days ago | parent | prev | next [-]

not an issue /yet/ as it's separate and barely anyone is using it

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crinkly 4 days ago | parent | prev [-]

*"What's the second derivative of 2e^2x?"

... thinking ...

WOLFRAM MATHEMATICA AVAILABLE FOR ONLY $3000 a YEAR!

Oh and the answer is ...