The addition of a payment is not wanted nor in any way beneficial to the consumer when they sign up for any subscription. Guess what, that’s how the content is paid for. You think they should just make stuff for free? The deal is you get the content in exchange for loading the ads.

That's not what I'm pondering.

On payment there is a clear transaction and a contract is made. Both parties agree on their duties for this exchange.

In this case there is no contract, instead the selling party doesn't want a contract (paywall) to reduce friction, but is packaging the product with something the user is supposed to consume, and is now seeking to secure this ROI somehow.

>Guess what, that’s how the content is paid for.

No. Just because you say that this is how it works does not make it so. That's total rubbish. Yes, advertising works. But it works on hope, that's all. If your hope costs you money, well that's on you.