Like anything in culture and art, its opaque if you dont know the context, because its all a long conversation where everything is a repsonse to something before. This i feel is a response to how irony and cynicism (which were responses to dogmatic cult like obedience) get tiring and at some point people want sincerity rather than just poking fun at thing

You know how people now hate the "umm that just happened" style of comedy writing? Its basically thay backlash. People dont want quippy remarks and tearing things down, they was genuine appreciation for things

I feel if we think about it more it might have a relarion to shamelessness. But im not so sure. Shamelessness seems to be opposite of cynicism by itself

Well said, and I really like the idea of shamelessness being in relation to earnestness and cynicism.

A lot of times the earnest promotion of an authentic belief can still come off as shameless, but the audience often still finds that mostly endearing if still cringe.

However, I feel like the "as a strategy" part of the title implies that it is not just shameless, but also mainly a cynical strategy - as in "having no shame about lying", not just " having no shame about my authentic special interest".