The article is way off base. Dorsey's playbook, if it even exists, isn't something to be ashamed of, especially in the context of Silicon Valley culture. Has the author never heard of Burning Man (obviously, she has and might have been more than once)? Zuck and Dorsey are two of the most common archetypes among tech company founders: the super nerd who only thinks about technology, and then money, and power, and the more romantic nerd, who seems to have some spiritual goals that technology only partially fulfills.

A more curious case, although it became prominent years after this post was published, is that of the Bidens. Their son Hunter was a big liability, and even the most staunch Democrats, if they thought about it outside the context of the cultural battle between right and left, would have admitted it. But by all accounts, the whole issue became entangled in the cultural battle between left and right, and people took sides depending on where their vote was going.

The same thing happened in Italy with Berlusconi and his interest in younger women whom he paid to have sex with him. He neither explained nor justified his behavior much (just dinner with friends, he said: can I relax the way I want after long days of work?), and the subject became one of many that his friends and enemies discussed daily.

Zelensky allowed himself and his wife to appear in what I consider to be an incredibly misguided and glamorous photo shoot published in Vanity Fair, a shameless strategy, but he had cover from criticism, as any criticism of the photo shoot would have been interpreted as openly siding with Putin.

But shamelessness doesn’t always save you. Strauss-Kahn, a prominent figure in French and European politics up until some 15-20 years ago, failed to weather the storm, but not because of his infidelity or his passion for escorts, but because he, a socialist, had treated some immigrants and low-status people with vicious contempt (in addition to allegations of sexual misconduct). If it had been just about the escorts or vanilla misconduct, the shameless strategy would probably have worked (after all, who doesn't like escorts?).

Although it is always a matter of circumstances, I believe that the shameless strategy works for people of very low status, who do not fear criticism because they have little to lose, or for those of high status, especially when they manage to make it seem normal, that it has always been done, but that it has now become a problem because their enemies want to make it so, for political, financial, or cultural reasons. For mid-level managers in the tech industry, on average, it doesn't work very well.

This stuff is an art. Andrew Cuomo was this weird sex symbol for awhile. Eventually people got sick of him, and the media people just pile on.

Would another way of saying this be that while high expectation it's also high variance?

I didn't follow Dorsey. I actually hate it when the bosses above me add their personal activities to their posts. The worst was one posting about a business trip halfway around the world while the company had effectively banned all business related travel. In general though, I don't want to hear about how great life is when you're making muliple X more than me. At least not from my bosses.

>Zelensky allowed himself and his wife to appear in what I consider to be an incredibly misguided and glamorous photo shoot published in Vanity Fair

following older narratives of gender dynamics it would commonly be thought that the wife wanted it, because hey, Vanity Fair! and got the husband to go along.