You may not like him (I have no opinion of him), but that is not the point I was making.

The spiritually inclined tech founder is a common archetype/personality of the post-2000 tech boom, and I found the point the article was making, i.e. that his was a shameless strategy, quite off base.

It is important to differentiate between a way of being (e.g., introvert/extrovert, more or less affected by criticism), a goal, a strategy, and a tactic. An excellent read for those topics is "Winners", by Alastair Campbell, which surprisingly few people in tech, and I dare to say in politics too, have read.