I had always assumed this was one of those labels that you go away and buy for a large sum of money when you've been caught doing something bad

For those big corps, the large sum of money is mostly hiring consultants to fill the paperwork needed to pass the certification

But what I see here in France is mostly young companies getting certified as a proof of them being built better than the big ones that they are competing with

For instance, most of the new IT consultancoies are B Corp certified and promote it a lot, even though they work for the same customers as the big old ones

So now there are companies that are getting rid of their B Corp cert because they say it lost its meaning and being BCC is getting more and more a sign of being a bad company doing virtue signaling

Overall I think that business certifications can't work above a certain scale, because then they become just a hoop that needs to be addressed and not an actual engagement leading every business decisions.