For those big corps, the large sum of money is mostly hiring consultants to fill the paperwork needed to pass the certification

But what I see here in France is mostly young companies getting certified as a proof of them being built better than the big ones that they are competing with

For instance, most of the new IT consultancoies are B Corp certified and promote it a lot, even though they work for the same customers as the big old ones

So now there are companies that are getting rid of their B Corp cert because they say it lost its meaning and being BCC is getting more and more a sign of being a bad company doing virtue signaling

Overall I think that business certifications can't work above a certain scale, because then they become just a hoop that needs to be addressed and not an actual engagement leading every business decisions.