The word "colorway" just reminds me of a dabacle with a certain browser.

Does it mean anything more than "color" or "color scheme"? Do humans use the word in real life? I've never heard it outside of marketing copy.

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delecti 13 hours ago | parent [-]

I hear it all the time in reviews or discussions of tech products. I don't think it really means anything other than "color" or "color scheme", it's just a more product focused way of talking about it.

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ragazzina 13 hours ago | parent [-]

>I don't think it really means anything other than "color"

I am not a native English speaker, but isn't "color" more ambiguous than "colorway"? If I say "The red color is gorgeous", I could or could not be talking about a product. If I say "The red colorway is gorgeous", I am definitely talking about the color of a product.

	▲	delecti 12 hours ago \| parent \| next [-]
		That's a good point. Saying you like the red "colorway" would make it clear that you're talking about the overall presentation, rather than commenting only on the red part of the overall product.
	▲	frosted-flakes 8 hours ago \| parent \| prev [-]
		"The red one is gorgeous" would be the idiomatic way of saying that. Adding the word "colour" is redundant. "Colourway" is just marketing-speak that is not common outside of tech reviewers.