I wouldn’t bet on automated deep research until they figure out a business model that gives people a throat to choke. Enterprise software is a world where it’s more important to have another human you can blame for when you fuck things up than actually making a good decision. What incentive is there for an exec to say, “well I ran a deep research and it seemed good enough to me” when their boss demands an answer as to why $VENDOR was a bad choice?

▲

toddmorey 2 days ago | parent | next [-]

I hear you, but the fellah in the org who says "Don't blame me ,I made this purchasing decision because they paid the most to an analyst firm" is definitely the neck I want to choke.

	▲	phillipcarter 2 days ago \| parent [-]
		Sure. But Gartner is Gartner. They are a trusted brand and you can’t “hold them wrong”. And they also do a great job of being pulled into a meeting with the throat-choker to gaslight them into being fine with the decision. Deep Research doesn’t do this, and even if it could today, human trust systems take a very long time to build.

▲

jongjong 2 days ago | parent | prev [-]

Makes sense. The anthem of enterprise is "Nobody ever got fired for choosing IBM."