I hear you, but the fellah in the org who says "Don't blame me ,I made this purchasing decision because they paid the most to an analyst firm" is definitely the neck I want to choke.

Sure. But Gartner is Gartner. They are a trusted brand and you can’t “hold them wrong”. And they also do a great job of being pulled into a meeting with the throat-choker to gaslight them into being fine with the decision.

Deep Research doesn’t do this, and even if it could today, human trust systems take a very long time to build.