Users don't know what they want. There is simply a lack of vision for a human-focused self-service platform with a hook to get ever-expansive services over consumer-grade internet.

Corporate/investor greed is a limiting factor to the design. Network security and hardware/software vulnerabilities are the near impossible barriers to long-term viability. A solution basically needs to be unhackable to compete with cloud.

I have a platform vision that would definitely work, but I have no idea how to solve the greed or security issues. (No, Rust won't solve it! ;)

EDIT: Oh, and nation-state actors and corporate espionage. An independent, successful cloud competitor would be a prime target - they'd be relentless and burn it to the ground. Impossible problems.

> Users don't know what they want.

Users don't know what's possible and without knowing what's possible they can't imagine it well enough to evaluate whether they will want it.