> Users don't know what they want.

Users don't know what's possible and without knowing what's possible they can't imagine it well enough to evaluate whether they will want it.

Yep, gotta sneak it into their network under the cloak of some other product and then go, "oh btw, it's like a cloud. Here's our new 2026 features you can buy into." Only then will they realize what is possible and decide they want it.