> I think this plays a huge part, is it elders/poorer/others that receive these machines?

I know that a large portion of our business is to other resellers and businesses. FWIW, long before I started working here, I replaced XP with Xubuntu on my parent's computer about 15 years ago. I told them that "it works like Windows[0]", showed them how to check email, browse the web, play solitare, and shut down. Even the random HP printer and scanner worked great! I expected a call from them to "put it back to what it was", but it never happened. (The closest was Mom wondering why solitare (the gnome-games version) was different, then guided her on how to change the game type to klondike.)

[0] If "it [Xubuntu] works like Windows" offended you, I'd like to point out that most people don't care about how operating system kernels are designed. They care about things like a start menu, and that the X in the corner closes programs.

One thing I wonder about with people moving to linux is whether "it works like windows" can act as a safe and comfortable landing point, but then how many people explore and prefer the options that they then have access to.

One aspect MS has been criticized for over the past few versions of windows is that they are opinionated about how the base windows UI operates and looks for a very large number of users. One of the things I find interesting on the subreddits for some distros is a lot of posts is showing off how they've customized things, so you can nudge people towards the theming support or panel components you can swap out, or that you can have drastically different DEs with different operation models yet handle the same applications.