One thing I wonder about with people moving to linux is whether "it works like windows" can act as a safe and comfortable landing point, but then how many people explore and prefer the options that they then have access to.

One aspect MS has been criticized for over the past few versions of windows is that they are opinionated about how the base windows UI operates and looks for a very large number of users. One of the things I find interesting on the subreddits for some distros is a lot of posts is showing off how they've customized things, so you can nudge people towards the theming support or panel components you can swap out, or that you can have drastically different DEs with different operation models yet handle the same applications.