▲ | JohnHaugeland a day ago | |
ironsource was the owner and runner of the largest sleazy game ad network, which was unity specific unity was dying for lack of revenue | ||
▲ | Nition a day ago | parent | next [-] | |
The fact that they were struggling for revenue just made the massive spend seem even weirder to me, but I suppose it could make sense if they truly expected to somehow get >4.4 billion back from ad revenue eventually. They also bought Wētā FX for $1.6 billion around the same time and did basically nothing with it.[1] [1] https://www.fxguide.com/quicktakes/unity-software-with-a-com... | ||
▲ | airstrike 17 hours ago | parent | prev [-] | |
no, unity was dying for low profitability and ads had higher margin I argued against the acquisition at the time, including against accepting the framing that it was a "merger", and I think everything that's transpired since then has validated my views. Sadly, I was outnumbered and “it is difficult to get a man to understand something, when his salary depends on his not understanding it” applied as it always does. John Riccitiello was a terrible CEO I think there's non-zero chance this company will go down in flames. I think its only hope at this point is a sufficiently motivated activist shareholder. |