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JohnHaugeland a day ago

ironsource was the owner and runner of the largest sleazy game ad network, which was unity specific

unity was dying for lack of revenue

Nition a day ago | parent | next [-]

The fact that they were struggling for revenue just made the massive spend seem even weirder to me, but I suppose it could make sense if they truly expected to somehow get >4.4 billion back from ad revenue eventually. They also bought Wētā FX for $1.6 billion around the same time and did basically nothing with it.[1]

[1] https://www.fxguide.com/quicktakes/unity-software-with-a-com...

airstrike 17 hours ago | parent | prev [-]

no, unity was dying for low profitability and ads had higher margin

I argued against the acquisition at the time, including against accepting the framing that it was a "merger", and I think everything that's transpired since then has validated my views.

Sadly, I was outnumbered and “it is difficult to get a man to understand something, when his salary depends on his not understanding it” applied as it always does.

John Riccitiello was a terrible CEO

I think there's non-zero chance this company will go down in flames. I think its only hope at this point is a sufficiently motivated activist shareholder.