no, unity was dying for low profitability and ads had higher margin

I argued against the acquisition at the time, including against accepting the framing that it was a "merger", and I think everything that's transpired since then has validated my views.

Sadly, I was outnumbered and “it is difficult to get a man to understand something, when his salary depends on his not understanding it” applied as it always does.

John Riccitiello was a terrible CEO

I think there's non-zero chance this company will go down in flames. I think its only hope at this point is a sufficiently motivated activist shareholder.

I have to say it made the later "Runtime Fee" announcement seem even more in poor taste as well, given that it might have had a big effect on the users paying it, but ultimately mean almost nothing to Unity against the billions paid for IronSource and WetaFX.

At 2¢ per install, with a million Unity games installed every year, they'd make a profit in 300,000 years.