> Many (most?) people don't care about the artists behind songs

This seems an absurd take to me when you consider the popularity of, say, Taylor Swift, or various rappers.

If 60% of people don't care about the artist's image/culture/story, and 40% do, then 100% of artists are gonna try to make their image/culture/story look good.

Hence, I don't consider the popularity of such artists to be a counter-argument to my statement.

However, my statement is based solely on anecdotal evidence, so I won't claim to have solid pro-arguments either; hence why I put a question mark after the "most".