If 60% of people don't care about the artist's image/culture/story, and 40% do, then 100% of artists are gonna try to make their image/culture/story look good.

Hence, I don't consider the popularity of such artists to be a counter-argument to my statement.

However, my statement is based solely on anecdotal evidence, so I won't claim to have solid pro-arguments either; hence why I put a question mark after the "most".