I just wish an owner of a journal of record like Condé Nast would "adopt" a Mastadon instance, they already have Reddit but that's so impersonal.

I agree. There's probably money to be made running an enterprise Mastodon hosting service.

I have seen some journalists and orgs move to Mastodon but the culture being what it is, people will be hostile to anything that looks like an attempt by corporate entities or propaganda outlets to capture and commoditize the platform.

And honestly, I'm fine with it. Corporate media is a cesspool. It can all choke on its own fetid stench and die for all I care.