I have seen some journalists and orgs move to Mastodon but the culture being what it is, people will be hostile to anything that looks like an attempt by corporate entities or propaganda outlets to capture and commoditize the platform.

And honestly, I'm fine with it. Corporate media is a cesspool. It can all choke on its own fetid stench and die for all I care.

right, but save for.. threads federation... there's been trepidation in my more normal friends to use anything other than the shibboleth. I'd rather an incompetent like Nast manage the platform than a company like Facebook that knows all too well how to leverage their scale. Anyways they're one of the better ones.. from what I've been told.