Web ads are bearable for me most of the time, but I'm dismayed by ads in mobile games my kids play. Unskippable 30 second videos that peddle poorly made F2P games.

I manage to keep them mostly out of it by paying for worthy games and deleting the rest.

However I would in fact happily welcome _some_ ads. Ones that would simply inform me of existence of masterpieces like Tiny Bubbles or Monument Valley rather than peddle anything. This idea of a tiny ad network with curated content comes up in my head often. Sure it won't make any money it would do some good.

Turning that on its head, maybe you want something like a 90s shareware lost, curated by someone. Then the games you'd play for free are now ad free (the game is its own ad to get more levels). And you get that curated list. But yeah less money than dialing up ads to 11 while trying to find the whale who'll spend 1000 a week.

This is where Apple Arcade is an excellent value IMHO.

People like to disparage Apple Arcade as some sort of failure for not having enough "AAA" titles, whatever they are supposed to be.

But yet, Apple constantly adds new titles to the catalogue, and you can play them all for a reasonable cost without vile ads for gambling, casino, adult and microtransaction games!

Also, in my experience the games all seem to run fine on old-ish hardware like the iPhone 11.

The fact that mobile gaming is so plagued with scams and bullshit ads is a serious problem. Makes me bot want to engage at all.