US Constituion understands privacy as self-sovereignty. As in I am the boss of me.

My prior folk understanding was that privacy is me deciding what is publicly known about me.

Since I am my personal data and that data is me, I own every single bit of my data.

The fix to surveillance capitalists abusing all our data (and by extension ourselves) is to recognize and enforce our property rights.

Any private entity storing, using, or both, any of my data owes me. Pay up.