> non monetization

You think the billionaire should be able to sue the newspaper for the satirical cartoon because the newspaper sells ads or has paid subscribers?

> But I should not be able to clone elvis' voice and make new songs and music videos for my personal financial gain, in my opinion.

Elvis is dead. He can't consent or not consent to anything anymore. At which point your options are "the evil corporation who makes the artist sign their rights away while they're alive gets to do it after they're dead", "anybody gets to do it after their dead" (i.e. dead people are in the public domain), or nobody can do it even if the artist wanted them to.

What you presumably want is for the artist to be able to decide for themselves while they're alive, but that consistently leads to the evil corporation making them sign the paper in order to get the recording contract. Also, what do you want to do with people who died a long time ago? The chain of title for the likeness of Caesar is going to be trouble.

At which point the "dead people are in the public domain" option doesn't really seem that bad, because screw the evil corporation and their ill-gotten monopoly on the dead.