How is that different than any other human endeavor? Not everybody that fancies themselves a writer is going to have the skill to draw an audience. Just because a few heavy hitters earn the most revenue doesn't mean the model is broken. That is just the way humans are for any given skill.

>How is that different than any other human endeavor?

I don't think I understand what you're getting at. Unionized factory workers all get paid the same amount, modulo seniority and other factors, and there is no steep income gradient among auto workers because of this. Is that not a "human endeavor"?

>Just because a few heavy hitters earn the most revenue doesn't mean the model is broken.

The model is broken because the vast majority of blogs are trash. The writers are simply not entitled to be paid by the pageload, because the content is not worth paying for. The large earners are the exception that proves the rule.