Not sure why the guy is so proud of selling a service at an unsustainable price. "Oh wow that's quite expensive. I sold my service at a cheaper but unsustainable price" is not much of an insight.

> Not sure why the guy is so proud of selling a service at an unsustainable price.

The price was very sustainable if I would've been able to find enough clients, but I guess the other replies are right that most of the margins and the premium the clients are paying for similar services is going towards marketing/brand awareness.

> profit margin of about 70-80%

What about this gave you the impression it was an unsustainable price?