it's so funny how everyone has their own variation of the NVIDIA spelling, and almost breaks their fingers while typing the name. Why not nVIdiA.

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tasuki a day ago | parent [-]

The `nVidia` spelling has been used quite often in the past, eg https://www.theregister.com/on-prem/2009/09/28/microsoft-nvi...

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throw1234567891 21 hours ago | parent [-]

Whatever. The company is called NVIDIA: https://www.nvidia.com/en-us/. Two wrongs don't make a right.

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rsynnott 21 hours ago | parent [-]

It's repeatedly changed its own capitalisation; it can't really expect everyone else to pay too much attention to this.

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throw1234567891 21 hours ago | parent [-]

It's like this since 2010. Hard to miss.

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rsynnott 20 hours ago | parent [-]

I mean, it's just branding. It's had at least three capitalisation schemes that I can remember.

Weird capitalisation schemes are a particularly bad branding approach, as people tend to just ignore them. This is hardly unique to nvidia; any brand which has a weird capitalisation scheme will tend to have it ignored by most people. Especially where it's really awkward/incorrect-looking (in nvidia's case they're trying to get people to use full-caps for a non-acronym).

	▲	throw1234567891 18 hours ago \| parent [-]
		Yeah. It's just branding. With its own guidelines: https://www.nvidia.com/en-us/about-nvidia/legal-info/logo-br....