Tens of millions of people finally have the ability to make apps. So they are.

But for billions of people it's still way too high of friction for now. Especially on mobile and iOS. So they download apps.

There's still success to be had too. Distribution is all that's ever really mattered. If you have money to advertise or authority in some niche... you can get users and customers, no matter the slop.

Most of the new people making apps will learn that the hard way like the rest of us, but some will succeed.