And makes around $10,000,000,000 per year off the app store: https://techcrunch.com/2025/05/08/appfigures-apple-made-over...

They can absolutely afford to hire more.

▲

wahnfrieden a day ago | parent [-]

They will not. Why would high revenue be a reason to hire more?

They look at margins and they want to optimize them, not use better margins as a reason to pursue smaller margins. Small time indie developers and businesses that earn them less than millions a month in fees are not worth their time. They’re solving this by automating more telemetry, not by hiring more junior and senior reviewers. They don’t want to take a loss on small devs.

Only way they change course is via regulations.

▲

anigbrowl 7 hours ago | parent | next [-]

'Optimize' here seems to mean abusing the very developers who produce software for their devices. This is just greed and imho proof that markets are not self-correcting.

▲

Hnrobert42 a day ago | parent | prev | next [-]

Or competition.

Or that more reviewers might lead to more apps which lead to more revenue.

▲

natpalmer1776 a day ago | parent | next [-]

Competition would have to come in the form of regulation given the lack of other options on iOS

▲

xp84 a day ago | parent | prev [-]

I suspect Apple knows that most of their revenue comes from the top 500 casino games for children. They probably get all their reviews fast-tracked to keep them happy.

Most (by quantity) of the rest is apps that are free and don't make much money from IAP and just monetize with tons of ads. Apple doesn't get their beak wet on those so they know that even a few million more spent on reviewers wouldn't make a big difference in their own revenue.

The rest of us, we just have to wait our turn.

	▲	realusername 15 hours ago \| parent [-]
		> I suspect Apple knows that most of their revenue comes from the top 500 casino games for children. They probably get all their reviews fast-tracked to keep them happy. Trust me they know, that's why every single marketing page on the appstore (do not take my word for it, go check it) almost only talks about either education or productivity apps.

▲

ranger_danger a day ago | parent | prev [-]

Or they could focus on a better developer experience (like more testers/faster turnaround) which will drive even more people to their platform. The extra investment might be worth it.