> Developing software used to require feats of skill and endurance, and we're used to judging software based on that. Now it doesn't.

This has really emphasized the difference between developing software and building a business.

Developers everywhere are now doing side projects and developing software that would have taken 10 person-years in 2022. They’re discovering the hard way that software alone does not create a business product that customers might pay for.

Developing software is cheap now, but creating a business remains hard. All of the attempts I’ve seen to use AI to develop and grow a business have only turned real customers away.