Musk lost future billions from his Starlink Ukraine antics. Sure previously everyone knew it was suboptimal to use foreign communication tech, now it's not even worth debating that you shouldn't use starlink for anything near the military (including foreign aid, war/disaster reporting, and anything else that an insanely politically motivated person would see as "military action").

Is it even about the billions anymore or about raw power? I can imagine it must become boring to look at the ever growing numbers at some point, and you want to see real impactful increase in power.

I think it's more Starlink is effectively US govt controlled so only use it for things they approve of.