The concern I'm imagining is that once you start offering much smaller pickups, they could potentially get customers thinking that maybe the bigger pickups just aren't necessary. You already see a bit of this if you look at the discourse around kei trucks and the smaller ute-sized Ford Maverick. The end result would be a cannibalization of the full-size market by trucks that are much, much lower margin.

Right now, if you want certain things in a truck in the US and Canada, you must buy a full-size, even if they could be offered as features on smaller trucks that would not justify the same MSRP in the minds of customers. I think this is part of why we don't see any real competition from GM or Stellantis to the Ford Maverick almost three years on. GM would rather you buy a mid- or full-size truck, and Stellantis doesn't offer anything other than full-size Rams.