Consumer tastes may have changed... but we don't know for sure because nobody builds the trucks we want.

I know I see a lot of light duty fleets that switched from Rangers to F-150s only because the Ranger was discontinued and there were no small trucks to switch to.

These are businesses that need a 6 foot bed for gear, but don't need to have more than one seat (but two is fine), and would like fuel efficiency and dollar efficiency.

Some of them went to work vans, but nobody is selling those right now either.

I used to have a 2007 Ranger I bought new, but sold it due to parking restrictions and no specific current need for a truck. When I needed a light truck again (~ 2019), there was nothing to buy new. I don't want a real truck cause they're too big, I don't want more than one row of seats. I ended up with a 2003 S-10, cause that's what was available in the marketplace for me.