For all of those accolades, the Mac is still a minority player in every computer market. They're especially a non-entity in on-prem enterprise buildouts and datacenter construction, which is where the money is going right now.

It's nice to have these types of niches when they make you money. But the Mac isn't profitable like the iPhone is, and probably makes less money than the iPad does if you count aftermarket service sales. The further Apple drifts from their roots as a computer manufacturer, the more the Mac starts to look like a liability to them.

Apple's Last Stand is their prosumer segment, and once that's gone I don't think their vertical integration playbook gets them anywhere further. Their bottom line is dependent on finding new ways to make B2C profitable, which has resulted in subscription services like AppleTV/Apple Music/iCloud so far.