This product makes no sense. Who exactly are they planning to sell to? I don't think people needing a truck for work would ever use something like this over say a F150.

It's probably the same market fit as the John Deere Gator. We see them used all over in Hawaii like that.

Presumably people who need to haul up to 600lbs regularly in an industrial or farm setting that don’t want to spend $40k? What an odd question.