The image is in a binding contract. Why would I not take it seriously? Do I think they mean it? No. Would I sign it? No.

This is like the typical nonsense when you're negotiating with a company where their actual practice has diverged from their standard contracts. You point something out, and the response comes back "that's just boilerplate, we don't enforce that." OK, that's cool. If you don't enforce it then you can take it out of the contract. At no point is my response ever to say "OK, I trust you, I'll sign as-is." Even if I do trust them.