Yes so advertising and vendor locking. Which brings money back to them. Hence circular.

When people accuse AI companies of circular financing, they meant it as a way to juice up their financial reports.

This is not the case. This is just having influence.

I don't think this locks the startup into Nvidia stack. I don't think this is advertising either. It's just influence.

Circular is not the word I use to describe this business tactic.

	▲	gchamonlive 5 hours ago \| parent \| next [-]
		Yes but how many such isolated cases are there? There is a real possibility that a lot of the AI bubble is fuelled not by dealing with itself but by pulverizing influence all over the market.
	▲	ericd 5 hours ago \| parent \| prev [-]
		It also makes everyone else’s success theirs. Personally I’m really happy to effectively be an LP in the Nvidia VC fund.