The claim that Sony never did this, isn't quite true. The PS1 brought innovation at a cheaper price tag, especially compared to the Saturn.

The PS1 was $299, Saturn was $399 - and this arguably helped the PS1 to win that generation.

There's the record of a presentation of the PS1 at E3 where they just said the price and people went crazy.[0]

Yes, it was more of expensive than the previous gen, but not twice as expensive, and was a huge leap. [0]https://youtu.be/ExaAYIKsDBI