If it is stored entirely on the machine you own, then you are processing and storing the data.

londons_explore 17 hours ago | parent [-]

More and more companies will start to use this loophole...

Next, Google will be downloading a database of 2 billion ads to your PC to check against all your private data and decide which ad to show you for anything you search in the future.

And because its all on your PC, no GDPR issues - you are processing your own data.

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saagarjha 12 hours ago | parent | next [-]

This is how privacy-preserving advertising works, yes. To be entirely honest if this works I think I’d agree with that term!

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londons_explore 7 hours ago | parent [-]

Except it isn't... Because the company with an ad in the database for sex toys targeted at the trans community will have a damn good idea about your sexual orientation when you click that carefully targeted ad and arrive at their website.

	▲	hobo123 3 hours ago \| parent \| next [-]
		Vendor of guns will know that people visiting their website like guns. And similarly for other toys with a barrel. Oh no.
	▲	saagarjha 2 hours ago \| parent \| prev [-]
		I mean…yeah? At some point you’re going to give them your credit card info and home address

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Barrin92 16 hours ago | parent | prev [-]

in this hypothetical setup you're effectively downloading malware, I wouldn't really consider that a loophole. Regulation that concerns data ownership can do precisely what the name says, give you control over where your data lives.

If you have full sovereignty over your data and your computer and you decide to use software that downloads ads and blasts them to you, at some point even in the best jurisdiction you're responsible for what you install