The article even said it was a rounding error in terms of Tesla’s earnings, and expectations were tepid to begin with, and other brands such as Ford also failed with electric trucks. It is not as big of a deal as people have made it out to be. The cars are Tesla’s main business by far. The Cybertruck was a distraction basically.

> expectations were tepid to begin with

Tesla projected selling 250k of these a year or $15-20b in revenue per year (20%+ of vehicle revenue for Tesla). This is a big number and would’ve added significant total vehicle sales. Instead, they’ve sold less than 70,000 total trucks over its production history. That’s why it’s a rounding error.

This is an absolute disaster and failure by any rational analysis. Its failure helped puncture “Tesla sales will continue to increase” and stock price justification storyline.

> It is not as big of a deal as people have made it out to be.

No more of a big deal than any other $2 billion loss.