| ▲ | zenoprax a day ago | |
> So someone selling hamburgers might be savvy enough to avoid vegetarians, but after that how would they possibly narrow it down? People who bought BBQs or anything else related to hamburger-adjacent foods or equipment. People who live or travel through a 30 minute radius of somewhere that they're sold. People who are able to view the ad between the hours of 11am and 7pm. People who have engaged with burger-related activity on social media (TikTok, Reddit, YouTube) People with a higher-than-average association with other burger fans. All of this information is available for a price. | ||
| ▲ | sandblast 14 hours ago | parent [-] | |
Just playing devil's advocate: If I've bought a BBQ and hamburger-adjacent equipment, I probably prefer my hamburgers home-made. I might view the ad after 7 PM, as that's when I get home from work, and still decide to go there the next day during my commute. Engaging with burger-related activity might also mean that I run a competing joint, so advertising to me is pointless (unless you want me to buy that one time just to check my competition). | ||