I agree with the author that it is super annoying when you are assaulted with ads for the things that you have bought recently.

If you have bought them recently, they are the most unlikely things to buy in the near future.

I was actually surprised a few days ago when I have seen for the first time in many years a personalized ad that was useful. When I visited an on-line shop, I was greeted with a message that a product at which I have looked during a previous visit, but which I have not bought, has a 20% price reduction, and at the new price I was indeed interested to buy it.

This kind of notification, about a price reduction, makes sense, but ads for products to which I have looked previously and nothing has changed about them do not achieve any useful purpose. If I bought them I have no need to buy them again, if I did not buy them, this means that I decided that I do not need or want them, so I will not buy them regardless if I see ads for them.

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maxrmk a day ago | parent | next [-]

> If you have bought them recently, they are the most unlikely things to buy in the near future.

I used to work at a big ad company and went and read about this once. Turns out the opposite is true (in general, maybe not for you specifically).

People are really likely to rebuy things. I’m not really sure why, but the numbers don’t lie. Gifts maybe?

	▲	edelbitter 21 hours ago \| parent [-]
		>People are really likely to rebuy things. I’m not really sure why Time consuming research (starting with filtering out advertising budget powered fake reviews) and short-lived products & brands make personal experience & recommendations a lot more useful. If someone around me has an even remotely similar set of requirements and budget for a product, they are much more likely better off trusting my recommendation and (having me) order another one right away. It used to be less clustered around one person or calendar date, when brands stayed around and kept true to their previous performance for longer. Nowadays I even order duplicates for myself, not because I really need 3 of them in the near-term future, but because I am worried that I will want a replacement in a year and another one the year after.. and I won't find exactly the same then.

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cowlevel 17 hours ago | parent | prev [-]

Was the price reduced for everyone or just you?