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	▲	throwaway2037 a day ago
		`> one place on earth where I will actively look around for ads, and that is London Underground stations` You raise a good point. I am similar. I am much more influenced by an advert that is somewhat artistic. Plus, I notice that size and scale really matters. Thinking about the same advert: One is a tiny graphic on your phone, the other is a two meter tall version on your subway platform. The second one is much higher impact.